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	<title>BusinessTechFeed &#187; ESME</title>
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		<title>TechCrunch 50 &#8211; ESME?</title>
		<link>http://businesstechfeed.com/2008/09/techcrunch-50-esme/</link>
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		<pubDate>Fri, 12 Sep 2008 02:43:44 +0000</pubDate>
		<dc:creator>Benjamin Ellis</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[ESME]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Yammer]]></category>

		<guid isPermaLink="false">http://businesstechfeed.com/?p=81</guid>
		<description><![CDATA[For those in the 2.0 world, this week was mostly about the TechCrunch50 &#8211; where a bevy of start ups compete to show their wares and try to win TechCrunch love. To cut to the chase, the winner was Yammer. The reason that is note worthy here is that Yammer is an enterprise offering &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>For those in the 2.0 world, this week was mostly about the TechCrunch50 &#8211; where a bevy of start ups compete to show their wares and try to win TechCrunch love. To cut to the chase, the winner was <a href="http://www.yammer.com/">Yammer</a>. The reason that is note worthy here is that Yammer is an enterprise offering &#8211; not very Web 2.0. &#8221;Yammer is Twitter with a business model. &#8221; says <a href="http://techcrunch.com/">TechCrunch</a>&#8230;.</p>
<p>As Alan <a href="http://broadstuff.com/archives/1228-TC50-Startup-School-Lessons.html">posts</a> at Broadstuff, and as I&#8217;ve repeated like a stuck record all year, the money for the 2.0 crowd is ultimately in the enterprise. Not the big money, but the bulk of the money (ask me to explain some time).</p>
<p>The Inquisitr might be a little tongue in cheek with its <a href="ttp://www.inquisitr.com/3069/winning-ideas-for-techcrunch50-2009/">list of wining ideas for TechCrunch50 2009</a> (worth clicking just for the LOLcat, srsly&#8230;), but as Alan says, they are on to something with the idea of jumping the technology into mainstream business IT. Get ready for the rush, it will probably arrive on a <a href="http://businesstechfeed.com/2008/08/nailing-down-the-cloud-a-definition-for-cloud-computing/">cloud</a> too.</p>
<p>Meanwhile, the corporate IT vendor world is putting it&#8217;s 2.0 clothes on too. In a terrifying parallel &#8211; perhaps caused by sub-atomic disturbances from CERN - ESME has been born. What is <a href="http://blog.esme.us/">ESME</a>? It&#8217;s a <a href="http://plurk.com/">plurk</a> conversation that turned into a SAP Mentor project, and then to <a href="http://www.sapteched.com/demojam/contest/">DemoJam</a>. ESME is the Enterprise Social Messaging Experiment. Twitter for Enterprise. Hang on? Is there an echo on the blog? Haven&#8217;t we been here before, at least twice.</p>
<p>Unlike earlier ideas of <a href="http://businesstechfeed.com/2008/08/twitter-business-business-twitter/">business twitter</a>, ESME seems a very complete offering. There are <a href="http://blog.esme.us/2008/09/11/heres-how-to-play-with-our-code/">instructions on how to use the code for yourself</a>, and a desktop client too. Whilst many businesses are still trying to get to grips with Instant Messaging, the world has moved on. We are into persistent chat now, baby. And we can have it &#8211; either via Yammer, or open sourced via ESME. Time to get you staff chatting, Enterprise 2.0 style.</p>
<h3  class="related_post_title">Most Commented Posts</h3><ul class="related_post"><li><a href="http://businesstechfeed.com/2008/12/behavioural-targeting/" title="Behavioural Targeting">Behavioural Targeting</a></li><li><a href="http://businesstechfeed.com/2008/08/nailing-down-the-cloud-a-definition-for-cloud-computing/" title="Nailing down the Cloud &#8211; A Definition for Cloud Computing?">Nailing down the Cloud &#8211; A Definition for Cloud Computing?</a></li><li><a href="http://businesstechfeed.com/2008/11/a-cloud-computing-tour-london-cloudcamp/" title="A Cloud Computing Tour &#8211; London CloudCamp">A Cloud Computing Tour &#8211; London CloudCamp</a></li></ul>]]></content:encoded>
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