Today was CloudForce in London – SalesForce.com’s big event, which is touring the world, and touted as “your chance to get the insight you need to take advantage of cloud computing and salesforce.com applications in 2009.” And that’s probably where the problem starts. There wasn’t much cloud on show, at least not cloud computing as I [...]

Affordable CRM took another step forward today. Tactile CRM has released version 2.0 of their CRM tool for small businesses. The new release includes a number of additional features, and some refinements of existing functionality. Clients and leads are now grouped together, under the new class of ‘organisations’ (Jake Stride of Tactile CRM describes the reasoning [...]

It’s is fair to describe CRM as mainstream these days. It doesn’t take much convincing to get business managers and the sales team to see the value of tracking customer interactions. Salesforce.com transformed the industry with their SaaS model (software as a service), but whilst they have wandered off to the shiny new pastures of [...]