The ‘Twitter Hack’ is all over the blogosphere, although it isn’t really a hack on Twitter as such. An individual (or team) going by the name “Hacker Croll” gained access to the personal accounts of Twitter employees and associates, according to an email from Evan Williams (@EV – Twitter founder).

Based on the screen shots circulating the web, it would appear that admin staff at Twitter were using gmail for sensitive activities such as domain name administration – this meant that the hacker could potentially have used their access to redirect Twitter.com to a malicious site. Of course this is all great blogging fodder for the likes of TechCrunch, which is clearly enjoying baiting its readers. I don’t see that publishing Twitter’s company confidential information on a blog helps anyone, other than gaining traffic for the blog that posts it. [more...]

Automattic, the team behind blogging platform WordPress have announced the release of version 2.8 of the platform. Code named “Baker”, in the tradition of the platform’s jazz inspired naming, the release focusses on making the blogging experience even simpler than before, whilst adding over 180 new features.

2.8 builds on the developments that lead to the plugin browser, to add a theme browser into the WordPress interface. It enables you to search the WordPress theme directory, without leaving your wordpress blog. Tick box selection narrows down the theme choices from the thousands of free themes available. I’m not yet clear on how this will work for commercially supported themes, important to businesses that are blogging. Most businesses have a custom developed theme, so this will most likely not be an issue. [more...]

Today Imagini launched the VisualDNA Shops Beta. Behavioural Targeting is an increasingly hot area. On-line advertising models have a direct lineage from the off-line print world. Although the broad range of digital media enables marketing to be more targeted, most advertising is still based on a broadcast style model – everyone gets the same advert.

What if a web site had enough information about a visitor that it could target ads towards a specific user? Arguably this is better for the user (less irrelevant adverts) and better for the advertiser (better yields from each ad). The sensitivity – and sometimes the controversy – is how that additional information is gathered. [more...]

This Tuesday’s TechCrunch Geek n Rolla event included a presentation by Joe Drumgoole, “get of of my cloud.” It probably steered between too technical for non-tech folks and not technical enough for the techies. Launching a start up on a cloud infrastructure makes good economic sense – it’s a success-based cost model. The same holds true for start up projects inside of larger businesses.

However, Joe advised some caution, per transaction costs can kill you (this is ironic given that the concept of “Free” – so popular with the Web 2.0 world – is based on infinitely low transaction costs). Remember, with cloud computing, you can’t touch the hardware or see it, so monitoring is more important, he mentioned Nagios and Monitis which are great packages for doing just that. [more...]

Today was CloudForce in London – SalesForce.com’s big event, which is touring the world, and touted as “your chance to get the insight you need to take advantage of cloud computing and salesforce.com applications in 2009.” And that’s probably where the problem starts. There wasn’t much cloud on show, at least not cloud computing as I understand it.

They had me in the palm of their hand. I was waiting to be wowed. Marc Benioff, Salesforce.com’s highly energetic Chairman and CEO took to the stage and had at it like a fervent preacher, although one who’d slightly forgotten his gospel, having to glance down at his autocue as he stumbled over customer and competitor names, but that didn’t dim his obvious passion for what SaleForce.com had to offer. [more...]