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Loading ...Another hosting provider that exhibited at eCommerce Expo in London was NetBenefit. Mark Stephens and Kristel Scattergood of NetBenefit were kind enough to spend some time in conversation about where they see the challenges and opportunities for users of hosting.
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NetBenefit are part of the publicly listed Group NBT plc (LSE:NBT) and have a broad customer base. They first came to my attention for their domain registration services, but also offer managed hosting and co-location. They have started to provide virtualization services, based on VMWare technology, and I’m sure we’ll hear more about that later this year.
It is almost impossible to have a conversation about hosting with out ‘the green issue’ coming up these days. Kristel and Mark confirmed that they are frequently asked questions about their policy and how they source power. Their latest data centre uses renewable resources, something that is becoming a theme for many. It seems a reasonable question to ask of a supplier, as environmental policies start to propagate up the supply chain. If you aren’t being asked questions about your energy usage yet, then expect to be soon.
The majority of customers are building services on Apache with mySQL (now part of Sun’s empire), and hybrid set ups are very common – where users have their own data centre, together with some servers in a hosting provider’s facilities. This set up provides the best of both worlds, keeping key applications in-house and on-net, while putting Internet bandwidth-hungry apps off-site. Interestingly, Mark noted that Web 2.0 adaption has resulted in growing bandwidth requirements, due to richer content and more interactivity – something to be aware of as you adopt the technologies.
NetBenefit partner with Panther Express to provide their content delivery network service (See NetBenefit CDN), a solution that has worked to great effect for The National Archives, supporting well over a million downloads over the course of four days. “CDNs aren’t just about cutting costs,” said Mark, “they are about better user experience, performance and moving the content closer to the customer.”
Many hosting providers are challenged to provide CDNs, due to the need for a large number of geographically dispersed hosting locations, so partnering with a CDN player is a smart move. It is a good complement to traditional hosting, and something to think about if you have very high traffic volumes to a global audience.
NetBenefit, like many in their space, see Amazon S3 and Google as a big competitive threat, but are quick to point our their advantages in customer support and pre-sales consultancy. They don’t compete at the lower end of the market (Group NBT has the Easily brand to cover that space). They seek to differentiate themselves by using quality equipment (they use Dell hardware), and pride themselves on their highly experienced staff.
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