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Jake Stride of Tactile CRM (photo: Benjamin Ellis)
It’s is fair to describe CRM as mainstream these days. It doesn’t take much convincing to get business managers and the sales team to see the value of tracking customer interactions.
Salesforce.com transformed the industry with their SaaS model (software as a service), but whilst they have wandered off to the shiny new pastures of PaaS (platform as a service) others have arrived to snap at their CRM heels.
Most businesses need a finite set of features in their CRM system, and want something simple and usable that fits with their existing processes. After all, the whole point of Customer Relationship Management is to be able to understand customer behaviours and shepherd in repeat business. CRM is as much about process as it is about technology. One of the reasons new entrants are thriving is that users want something that is UaaS (usable as a service)!
A UK vendor that is on our radar, helped by their larger-than-life CEO’s presence on the recent Digital Mission, is Tactile CRM - They will be exhibiting at the upcoming Future of Web Apps in London.
Tactile CRM takes a pragmatic and open approach to CRM. They publish a roadmap of upcoming features, which is a good move for a SaaS player, especially as the SaaS model allows you to take advantage of new features as soon as they are released - no waiting to upgrade servers or desktop software, just fire up the web browser and go.
It is free to sign up and try (pricing goes up to £75/month for 100 users) and provides an easy entry into the world of CRM. Contacts can be imported (and just as importantly, exported) easily to get you started and there is apparently an API in the pipeline.
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