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Loading ...It looks like Nortel is taking a leaf out of Juniper Network’s book and going head to head against Cisco with their latest cartoon-esque campaign. Buzzing across traditional media and via the social media chain…
“Today’s decision-makers are the most connected, best informed buyers in history,”
Lauren Flaherty, chief marketing officer at Nortel.
Too right Lauren. It features the Nortel energy efficiecy calculator (found here). You have to register to use it (cunning piece of lead generation there Nortel). Nortel are pushing the notion that Nortel kit uses significantly less power than Cisco.
We are a little stuck on the green bandwagon right now, but that is no bad thing. It is nice to see Nortel putting issues like this to the fore. [There was a broken link on the Nortel site, it is now fixed - fast work, well done!]
The actual page is here. They are claiming to reduce energy costs by up to 40%. See you what you think… It is based on a Tolly Group study. I’m not saying anything else.
We fixed that bad link. Thx for the heads-up.